An Update on the Non-Nude Playboy

Publish date: 2024-08-16

Though the wardrobes and roofs are changing over at Playboy, it seems with the return of Cooper, elements of the iconic rabbit are hopping back as the magazine finds its new footing. Yet, according to the company's current statistics, the changes have not done all that much to jilt customers one way or the other. 

It's been nine months since the company announced its non-nude future and, while many feared the major change to the brand would usher in further decline of the 63-year-old magazine, sales have remained steady. According to the company, there are about 700,000 readers and 16 million visitors to its website every month. 

While Playboy.com has increased its traffic by over 10 million visitors since two years ago, sales of the physical issue have seen "no significant difference in figures at all," the company told E! News. While no news may be good news after an arguably risky corporate decision, at the height of the magazine's fame in the 1970s, millions of issues were flying off of newsstands every four weeks. 

Still, as the hare famously learned, slow and steady wins the race. 

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